JUST EAT: Establishing the Takeaway Economy

Brands2Life worked with JUST EAT to make sure the UK takeaway industry was recognised for the vital contribution it makes to the UK economy – creating jobs, driving growth and supporting local businesses.

Commissioning research by economists at CEBR, the Takeaway Economy Report established the industry’s economic impact in the UK. We drafted an accompanying report, created takeaway restaurant case studies and advised on compelling visual content. We generated more than 80 pieces of coverage in the UK media across broadcast, national and lifestyle media including the Evening Standard, Daily Mirror, Metro, Daily Star, Time Out and an interview with the UK MD on BBC One Breakfast.

In addition to our core message, the campaign helped us deliver a key message about the huge variety of cuisines now available at takeaway restaurants across the length and breadth of the country.