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What’s the point of purpose?

Claire Rudall explores how a company's purpose can, and should, drive all areas of the business and the role of communications in doing so....

Cannes Lions Take Aways – Day One

Behind every tech giant is the CEO who steers the ship. We looked back at Bumble’s beginnings, forward to YouTube’s next steps, and heard why...

Walking along beach

Cannes Lions Take Aways – Day Two

Automation vs human creation, spirituality in marketing and being authentic - we share day two's highlights from Cannes Lions International Festival of Creativity....

Woman reading a newspaper

The Building Blocks for Honest Engagement

The internet democratized the publishing industry resulting in excess information and misinformation, we explore how technology can help combat the fake news epidemic....