Purpose and profitability
Companies need to demonstrate a real, long-standing commitment to solving problems created by them to achieve their corporate purpose. ...
Regulatory Divergence? Navigating your way through the choppy waters of Brexit
With the Chancellor signalling a hard-line approach to negotiations with the EU, our Public Affairs team explores how businesses can seize the opportunity of a...
Purpose: Why businesses need to look at the company they keep
External scrutiny is making companies reassess not only their purpose, but also their partners or they could end up facing a media backlash....
5G, financial superapps and trust: 7 Tech Trends for 2020
What trends are in store for tech in 2020? Following our annual Tech Trends event we explore seven tech trends to look out for in...
Punching through the uncertainty of influencer marketing
What do we actually mean when we talk about influencers? As Brands2Life launches PUNCH and PUNCH PRO a new influencer marketing service where we validate...
Election 2019: A victory for clear, relentless messaging
With the results concluding a Conservative majority from the 2019 General Election, our Public Affairs team look at the key factors in the campaign which...
General Election: The “Get Brexit Done” election
With just days until polling day for the 2019 General Election, our Public Affairs team look at why this campaign may well be remembered as...
General Election: Three messaging conundrums that define the remainder of the campaign
With the general election slowly creeping up on us, we look at what each party promises from their manifesto....
General Election: Looking beyond the leaders debate for policy insight
Our Public Affairs team review Boris Johnson and Jeremy Corbyn's general election live debate on itv and lack of real policy insight from the two...
General Election 2019: The top six constituencies to watch
Our Public Affairs team look at the constituencies that will have some of the biggest impact on the 2019 General Election result. Read our predictions...