Getting beyond what AI is to what it should stand for…
The term “artificial intelligence” is suffering from overuse – posing a not so artificial challenge from a communications perspective. Our Business & Technology team discusses...
‘Digital wellness’ takes centre stage at Mobile World Congress 2019
'Digital wellness' was a theme that stood out at both MWC and its sister event 4FYN last week. We discuss the brands that are making...
Tech Trends 2019: what you need to know for the year ahead
Bringing together an expert panel of the UK’s top technology journalists, Brands2Life’s annual Tech Trends event sparked debate on the biggest themes that will shape...
Three trends to come out of CES 2019
Our US team looks at the top three trends to come out of CES 2019 from AI and the war of virtual assistants; the upcoming...
One small step in communications, one bold step for UK business
This week we’re launching a new corporate communications proposition designed to help firms navigate and capitalise on change. Whilst the principles can be applied to...
November in digital: see it, sing it, talk to it
Tech should bring us closer, make life easier for everyone and inject a bit of fun into our lives. Fortunately, this month’s digital news roundup...
How PR can help plug the AI brain drain
With roughly one-third of AI specialists from UK institutions now working in Silicon Valley tech firms, how can AI companies use PR to reduce the...
October in digital: bots, AI and character count
As we moved through October, it wasn’t only the seasons that changed. There were also plenty of exciting developments in the world of social and...
91% of Pharmacists buy own label products. So how do OTC brands get a look in?
Despite the growing role of Dr Google, pharmacists continue to be the second most important influence, behind GPs, when it comes to people’s self-care...
September in digital: shopping, ads and regulation
UK broadcasters call for social media companies to be regulated by an independant body and TripAdvisor unveils new plans, find all this and more in...