Top comms predictions for data in 2021
In 2020, data went from a niche topic to becoming the headline. And the discussion didn’t just centre around the figures themselves, but the ways...
The world needs more scientific superheroes – insights from our Healthtech webinar
Last week I hosted a fascinating panel discussion in our ‘Brands Transforming Our World’ autumn webinar series, where we discussed the challenges health tech brands...
Top Comms Challenges the AI Industry Will Face In 2021
While few – if any – companies have emerged unscathed from this year, there have unquestionably been some industries that have fared better than others....
Five ways high-growth tech firms are adapting their comms strategies in the wake of the pandemic
Read on for learnings from our recent webinar on ‘Evolved storytelling for high-growth tech brands’, as part of our Brands Transforming Our World autumn webinar...
Can a women’s health brand be gender inclusive?
The past decade has seen a momentous shift in attitudes towards gender. Consumers have become increasingly resistant to blatant male and female marketing clichés, and...
Why now is the time for brands to prioritise social strategy
Read on for take-aways from our recent webinar, ‘Why now is the time for brands to prioritise social strategy’ as part of Brands2Life’s Autumn Webinar...
Cyber security has a comms problem, and it’s hurting recruitment
“Go into a growing industry,” one CFO told the audience at a university careers fair I attended in 2018. Logical advice, and one thing is...
Time to shine – the opportunity for the robotics industry to thrive
Think back to February 2020, when you could hug friends and family, shake hands with colleagues and not have to jump back when encountering someone...
Five signs that indicate a positive shift towards self-care and preventative health
Earlier this month, we hosted a webinar ‘Why now is the time for positive public health & self-care messaging’ where we explored the small green...
Five learnings from industry leaders on AI Storytelling
Take outs from our Artificial Intelligence storytelling webinar, part of the Brands Transforming Our World webinar series. In our “how to tell powerful AI stories...