Autodesk: Meeting the Makers

We needed to align Autodesk with the Maker community and increase awareness of its Fusion 360 tools, to position Autodesk as central to the future of making things.

Autodesk hosted a special evening event looking at the future of product design and manufacturing at Makerversity in London. CEO (and Maker) Carl Bass highlighted the importance of technology with next-generation product designers. A typology-based quiz that determines your Maker persona, supported by customers, launched in the UK, USA, France, Germany, Italy and Japan.

The quiz was played over 5,000 times, reaching approximately 2.5 million Makers globally while the campaign put Autodesk at the heart of the debate on the future of making things.