Welcome to the Brands2Life Comms Briefings.
The current crisis has forced all marketing and communications professionals to re-assess very quickly all aspects of their current work. How should we change our narrative and tone-of-voice? What elements of our programmes should we continue and which should we stop? Are there communications techniques we should explore?
Brands2Life’s experts have created a series of briefing papers designed to give you our collective views on the challenges facing us all right now. We have deliberately focussed our advice on what brands should be doing right now rather than once the crisis has abated.
Feel free to download as many as you wish and pass them onto colleagues if you think they’re useful. Most of them can also be found on our LinkedIn page.