Presenting The Big Idea: Men v Women Event

The Big Idea

A new step change is afoot, men and women’s roles are undergoing a transformation, but what effect will these movements have on brands, retailers and society? Let Brands2Life and LS:N introduce and discuss these new behaviours…

Welcome to the female century: The Athena Woman is educated, alpha, dynamic and determined. With her busy lifestyle, she will not be patronised, she wants fitness and wellbeing, and she expects her partner to be equal, at home and at work.

Meanwhile The Re-con Man is busy carving out a new agenda that allows him to recast masculinity in a powerful post-recessionary light. The ability to be a breadwinner has vanished with the economic squeeze and he is undergoing a revolution in his personal and professional life.

Peter Firth, senior journalist at leading trends forecaster, LS:N Global will deepen your understanding of new male and female behaviours by revealing the trends that drive them and the brands, products and services that define their lifestyle.

Talking on behalf of men will be Andrew Dickens, from ShortList Magazine and talking on behalf of women will be Toni Jones, from the Daily Mail Femail.

Date: Thursday 27th March 2014

Time: Guests welcome for breakfast from 8.30am for 9.00am start. Event will conclude by 10.30am.

Location: Brands2Life, 111 Buckingham Palace Road, London SW1W 0SR

To register please click here.

NB: We are sorry but this event is for in-house communicators only.

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