Verint: Rewriting the customer rulebook on engagement case studies header image

Verint: Rewriting the customer rulebook on engagement

CHALLENGE

Verint, the global customer engagement technology firm, enlisted us to devise an integrated B2B campaign that would generate brand awareness, establish credibility with business decision makers, and support marketing events and activities across nine countries to generate leads.

APPROACH

To establish Verint as a thought leader in customer engagement and improve customer experience in front of B2B decision-makers we polled 9,000 consumers across nine markets to establish their attitudes towards customer service, privacy and brand loyalty.

We analysed the data to create ‘The Rulebook for Customer Engagement’ – a comprehensive guide for businesses which sat alongside a bespoke microsite and infographics. To launch the report, we released the headline figures to the media, punctuated with additional stories targeted to consumer, business and vertical media to maintain momentum and hosted breakfast briefings, events and webinars to discuss the data and customer engagement with new business prospects.

IMPACT

Over the course of three months, the integrated campaign drove 600 downloads of the report and 2,400 unique visitors to the microsite. It also generated 150 pieces of global coverage include broadcast TV coverage on BBC Global News.

Our work was also recognised with an award win for Best Original / Commissioned Research for PR at the SABRE EMEA Awards as well as a nomination for Best Global Public Relations at the CIPR Excellence Awards this year.

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