Times Higher Education: Launching the World University Rankings globally case study header image

TES Global: Launching the World University Rankings globally

CHALLENGE

TES Global is a digital education company and publisher of the Times Higher Education World University Rankings (WUR). Brands2Life was appointed to launch the 2015 ranking and deliver a step change in the coverage quality and reach.

APPROACH

Working to tight deadlines Brands2Life developed 70 country-specific press releases and launched to more than 60 markets worldwide from London. Working under a strict embargo, the launch delivered more than 2,000 pieces of coverage globally.

IMPACT

The campaign also generated over 19,000 mentions on Twitter over a nine-day period and reached an estimated 100 million people through social channels alone. Our media coverage generated 56% of all social buzz. Overall, the campaign generated more than half of all visits to the WUR website – a key business objective for TES Global.

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