Polo in the park case study header

Polo in the Park: Driving ticket sales through social

CHALLENGE

For the past two years we have worked with Chestersons Polo In The Park to drive tickets sales and event awareness through social media and online PR.

APPROACH

By focusing on quality content creation across its social networks and working with a range of London-based social influencers, we drove targeted traffic to its website and Ticketmaster. Our social content and campaign tactics gave people reasons to talk about the event online in the build up, from “what to wear”, “what to eat” and “how to play” polo. We also worked closely with sponsors including Little Miracles, Air Europa and Champagne Lanson to increase the reach of our messaging.

IMPACT

As well as growing the numbers of active and engaged social followers, Chestertons Polo In The Park has seen an increase in ticket sales year on year since we’ve been working together. In fact, 2016 was the event’s best year of tickets sales ever. Social activity during the five months prior to the event resulted in almost 6,000 new social followers, and through live-tweeting and Instagramming on site during the three day event, we gained an additional 1,200 new social followers. We trended on Twitter in London on the weekend of the event with over 2,000 uses of the hashtag and an estimated Twitter reach of almost 23 million.

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