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Neyber: Building a thought leader

CHALLENGE

Neyber challenged Brands2Life to help it become the go-to brand for fairer, salary-based finance and a thought leader on the issue of financial wellbeing. Salary-based finance is a relatively unknown term in the UK, so we needed to raise awareness of the concept amongst both consumers and businesses.

APPROACH

We launched Neyber’s DNA of Financial Wellbeing report, based on the views of 10,000 UK workers on their attitudes and concerns towards money in May 2016. The study raised awareness of how money concerns impacted workers’ professional performances and ultimately, affected a business’s bottom line. Following launch we developed a number of sector-specific press releases to target different sectors including retail, IT and health.

IMPACT

To date, the DNA report has delivered over 45 pieces of coverage. This included articles in City A.M., i, MSN Money, Real Business, The Independent, The Metro, and The Spectator as well as a number of key trade titles, including Employee Benefits, Pay and Benefits and Global Recruiter. On social there have been over 300 mentions of the #DNAFinWell hashtag. We are now working on a new survey looking at the views of employers to compare and contrast with that of workers.

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