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Logitech UE launch

02/10/2012

We launched Logitech’s new headphones range to music fans across UK and Europe to help them win over hip young music fans, we engaged music fans and media, launching the new headphones at a gig in Shoreditch with two up and coming bands.

The results: 500 gig goers, 13 band interviews with top tier media, retweet competition saw 492,001 impressions from 973 twitter mentions and within 48 hours of launch, more than 30 pieces of coverage appeared in publications and a potential reach of Logitech UE’s Facebook page increased to just under 40 million; with a 78% increase during the week of the launch.