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Our brand-new visual identity and website launches this morning – bit.ly/1A1gdUP. It’s all about Business Impact.

Our brand-new visual identity and website goes live this morning – bit.ly/b2lwebsite. It’s all about Business Impact.

Many congratulations to all of those who were promoted today. Looking forward to promoting more of our talented B2Lers in the coming months

Another birthday in the B2L office today. Happy Birthday @Vikiibell. We hope you enjoy the birthday cake! pic.twitter.com/MftlQSNgBu

Thank you for coming in today @perceptivecomms we really enjoyed your talk. Hope to see you again soon

Enjoying some birthday celebrations in the office with chocolate cake for our Director of Marketing @sassle78 pic.twitter.com/PMZmXxABu9

One person was quite dry at the end...but not for long! #ALSIceBucketChallenge bit.ly/VHWfkA and from behind bit.ly/1rqcly4

Want to see how @csjthinktank and @IPPR set the agenda for family policy? Check out our Storify: bit.ly/1oXRvEn

Big thank you to the @Telegraph's @stephenkb for sharing his insights on political journalism at our weekly Thursday Lunch initiative today

It's the return of (cl) @RentokilUK's pop-up #Pestaurant today! And it's bigger, better & buggier than ever before! pic.twitter.com/UYnWnWMVGk

Influential think tank, @Policy_Exchange, has launched a controversial report on non-medical treatments in the #NHS dailym.ai/1uWp9Nd

Enjoying some sweet treats in the office today as part of our charity bake sale for @actnforchildren's #ByteNight pic.twitter.com/3ohQWvT3JO

We've made a Storify to show how @iealondon has been setting the agenda on housing policy this week bit.ly/1rdheub

Our consumer team had a busy morning helping (cl) @match_UK's #matchcafe in Soho Square pic.twitter.com/8ZviVNZBbx

Labour focus has switched to self-employment, as @IPPR finds that UK self-employment figures highest in Europe bit.ly/VhBxHS

Opinion from (cl) @RadiumOneUK on @Guardian po.st/vJAf6x ‘Programmatic get advertisers into the heads of their target audience’

Who really sets the political, cultural and business agenda? Here's our quick guide to UK think tanks agendasetting.co.uk

Is the marketing director dead? Insights from (cl) @merlinthementor on the future of the role: theguardian.com/media-network/…

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Logitech UE launch

02/10/2012

We launched Logitech’s new headphones range to music fans across UK and Europe to help them win over hip young music fans, we engaged music fans and media, launching the new headphones at a gig in Shoreditch with two up and coming bands.

The results: 500 gig goers, 13 band interviews with top tier media, retweet competition saw 492,001 impressions from 973 twitter mentions and within 48 hours of launch, more than 30 pieces of coverage appeared in publications and a potential reach of Logitech UE’s Facebook page increased to just under 40 million; with a 78% increase during the week of the launch.