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Crowning the social media winner of London Fashion Week


Which brands win the battle for their customers’ attention? This is the question media insights company Precise answers every day for its clients, by analysing how brands are portrayed in social media posts and more conventional outlets.

London Fashion Week 2012 provided us with a golden opportunity to demonstrate the Precise approach in action. It declared Burberry winner of the battle of the brands. How? One Direction star Harry Styles in its front row, sparking over 7,000 posts!

Hitting the phones the morning after LFW ended, we generated hits in Elle and Vogue. Vogue tweeted the story three times to 800,000 followers.