Nine digital updates you may not have spotted: November
This blog post is by Chris Bell from our digital and social team.
November not only brought us fireworks night, but an explosive election result that will change US politics forever. Over the buzz of the new President Elect, it may have been hard to keep up to date with all the digital and social news this month so we’ve rounded up the biggest updates and picked some of the best content we loved. Here’s the latest:
Instagram live videos which disappear forever
Instagram is introducing live videos so people and brands can ‘connect and interact with their friends right now’. Users will be able to use the feature on Stories, although the videos disappear permanently once the live stream has finished. You can also now share Stories through Instagram Direct messages.
Twitter adds customer service chatbots
Twitter’s been having a bit of a rough time lately, but in its latest platform update, they’re rolling out bot-like features within direct messaging. Clearly a lure for brands to continue using it as a customer service platform, the update allows brands to switch on an automated “welcome” message for customers who DM a brand, along with “quick replies” designed to make communication easier and faster for customers – and keep grievances private rather than on public feeds.
Facebook tests real-time ads for live video
Facebook is testing real-time ads so brands and publishers can alert people to live broadcasts as they are happening. Currently brands can only promote prior to live broadcasts and once the video has ended. The ads will appear on users’ newsfeeds once a live stream has started, giving both brands and publishers the chance to grab an audience in the moment.
Snapchat files for one of biggest tech IPOs
Snap Inc. is planning an initial public offering of more than $20 billion just two years after it first generated revenue, despite having plenty of cash and ample opportunity to raise more privately. It is expected to be the biggest U.S. tech IPO since Facebook Inc’s 2012 debut. Reaching over 150 million users daily, Snapchat is used by 41% of 18-34 year olds in the US.
Facebook could become available in China: but at what risk?
Citizens of China may be able to use Facebook in the near future. A new censorship tool that would prevent users seeing content that breaks government rules could result in the website ban being lifted. There is however, concerns for the safety of China’s residents if put into place: tracking would allow officials to view which local users are bad-mouthing the government, which could result in persecution.
Asda’s Black Friday Mannequin Challenge
Supermarket retailer Asda harnessed the power of the mannequin challenge to point out that they would not take part in Black Friday this year. The spoof reactive video is based on widely publicised footage from 2014 where customers fought each other in an Asda store for flat screen TVs. The eerie calm and stillness of the spoof video pokes fun at the shopping frenzy associated with Black Friday and is a clever way to hammer home their message: Asda has low prices every day and not just Black Friday.
Dominos Pizza launches #MasterPizzas campaign with Facebook Live Auction
The pizza chain Dominos is well known for its innovative use of social platforms. This month, Dominos turned to Facebook Live and gave the public a chance to win a year’s supply of pizza in an art-themed auction, to raise awareness of their new Italian range. Hosted by auctioneer ‘Dominic Toppington’, viewers could bid for the pizza supply and re-worked master-pizzas using only emojis. As well as a strong social element, the integrated campaign also covers TV and digital.
Snap opens Spectacles shop in New York
Snap Inc. opened a surprise New York City pop-up store earlier this month to sell its new video-shooting product Spectacles. Up to 500 shoppers queued outside the store, which was complete with rotating flat screen TVs showing the 360 video Spectacles can capture and a sole bot vending machine. This AdWeek journalist wrote about her experience buying the Spectacles herself.