Brands2Life promotes André Labadie to MD, Business & Technology

London, 1st March 2019 – Brands2Life, the leading independent, integrated communications agency, today announced three senior promotions in its Business and Technology practice.

André Labadie is promoted from Deputy Managing Director to Managing Director, while Fiona Goldsworthy and Katie Turner move up from Practice Director to Deputy Managing Directors.

As long-serving members of the Business and Technology Practice, all three have played a pivotal role in the agency’s success and in building its portfolio of B2B technology brands that include Autodesk, Cognizant, Darktrace, Tanium and VMware.

Giles Fraser, Co-Founder, said, “André lives and breathes the Brands2Life ethos of Better Stories | Bigger Impact. Over a decade and a half at Brands2Life, he has led teams to continually deliver award-winning, industry-best work and has fully earnt his promotion to lead such an important practice for us. As we continue to extend our range of services to give our clients an integrated, high-impact comms capability, our Business and Technology practice has a fantastic leadership team in place to deliver brilliant, impactful programmes for the brands that are transforming our world.”

Labadie added, “Brands2Life has a world-class reputation in the technology sector and I’m incredibly proud to have been part of its story so far. We have an amazing team doing some of the most innovative, creative, results-driven work out there for B2B technology brands. I’m looking forward to working with the team to drive our proposition forward in the months to come.”

Dan Chappell, who had led and built the practice since 2007, has been appointed to a new pan-agency role as Head of Corporate Development with a brief to support the Co-Founders with the agency’s global growth strategies and new agency initiatives and ventures.

Armand David, MD, Applied Innovation, has been given the additional responsibility of Head of Client Experience with a brief to drive best practice and innovation in client services across the agency. Armand already has a strong track record in this role having helped choose and introduce many of the tools and technologies the agency currently uses.

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