It's by no means an easy task for a technology company of UK origin to convince the world that it's as good as its rivals in the US.

At Brands2Life, we work with a number of the UK's leading technology companies, some publicly-quoted, many private equity funded, to help them transform themselves, achieve accelerated growth and realise shareholder value.

Transforming a UK Tech Leader is a short paper which outlines best practice for UK technology leaders seeking to transform their brands, and includes a selection of case studies of UK technology companies who have successfully done so.