Sustainability
Integrated stakeholder engagement
Sharp Solar, The Carbon Trust and Arup are just some of the brands that have worked with Brands2Life to make them the ‘go to’ voice for the media on industry issues, communicate their environmental credentials and raise awareness of their products and services amongst businesses, consumers and stakeholders.
We create and manage integrated campaigns which combine public affairs, traditional and social media – ensuring that our clients build their brands faster, generate sales quicker and get better PR and marketing results than their competition.
Given the economic climate, making carbon reduction a priority for businesses is a greater challenge than ever. Brands2Life is helping the Carbon Trust move the debate on, combining endorsement from business leaders, targeted communications and tangible data to prove that taking action on carbon directly impacts a company’s bottom line and creates long-term commercial opportunities.
On average, we secure six national articles a month, our Best Advice campaign generated 220 new sales applications and achieved a 133% increase in customer enquiries compared to the previous year.
With debate heating up around the effectiveness of the UK Feed-In Tariff (FIT), a scheme to encourage investment in renewable technology, Brands2Life developed a campaign to position Sharp as the industry voice on solar PV. With limited company news the campaign combined PR and public affairs to take the solar power message to key influencers, Government and media.
We made the case for solar over and above all other renewable sources by laser targeting key media and reacting swiftly to relevant news. This rapid response was underpinned with public affairs outreach targeting influential ministers in one-to-one briefings and by taking a leading role in PRASEG, the solar industry action group.
Our campaign led to over 10,000 customer enquiries and a 200% rise in sales – equivalent to almost 300,000 panels – and generated more than 220 pieces of coverage including 46 nationals and 12 broadcast interviews.
Cisco and BT tasked Brands2Life with the design and execution of a global PR campaign to build awareness of their global partnership and sustainability credentials, and showcase the companies’ leading edge technology.
Our research identified that most sustainability content aimed at businesses was cumbersome and highly critical of enterprise. We created positive, digestible content across all media channels. The project brought together academics from three continents, who collaborated on a thought-leadership paper on how corporate sustainability drives innovation using Cisco’s TelePresence meeting system.
Brands2Life launched the paper with a virtual press conference via TelePresence. We coordinated 30 interviews with journalists from Asia, the Middle East, Europe and the US. The event generated over 150 pieces of coverage across 12 countries (in which TelePresence featured in 90% of the coverage) and 3,922 white paper downloads and 4,125 video views.
NetJets Europe was coming under increasing scrutiny because of the perception that private jets are bad for the environment. It wanted to counteract this argument, and demonstrate thought leadership on the issue in a proactive way. Working with a global panel of green experts we worked with NetJets to develop messaging and an over-arching brand to promote the different initiatives that it has underway. We media trained three spokesperson, including the CEO on climate issuess and secured BBC opinion piece with Prof Fred Dyer from Princeton University about how aviation can clean up its act.
The outcome was positive coverage from the company about how it was aiming to be carbon neutral.
The founding principles of design and engineering firm Arup emphasise sustainability and delivering social impact. Arup asked Brands2Life to help articulate its core principles and mission to ‘shape a better world’ to help win new business. We promoted Arup’s work with the C40 Initiative, a group co-founded by former US President Bill Clinton and former Mayor of London, Ken Livingstone, to explore the issue of climate change in cities.
The team also secured interviews with The Economist, The Times and Wired highlighting Arup’s work in tackling water scarcity; managing the impact of climatic events such as flooding; and the role of technology in cutting carbon. We generated coverage on topics such as sustainable transport, building retrofitting, electric vehicles and renewable energy. Within 12 months we secured 55 briefings and 87 articles, including 37 nationals. Arup now has the platform to champion its fresh thinking on these fundamental issues.
