Corporate
Reputation building and management
Business brands compete fiercely for relevance in today’s connected yet economically constrained world. We help businesses increase their relevance with customers, employees, investors and policy-makers by championing values and issues.
From campaigns which engage customers directly, thought leadership in comment columns in broadsheets, message development, monitoring emerging issues, reputation protection and crisis and issues management we help corporate PR teams be more proactive through creating meaningful narratives for their organisations on the topics that matter most.
If anything, the on-going economic turmoil has intensified the war for talent. Yet anything businesses can do to deploy their people more effectively, or retain them longer, helps them run a more efficient bottom-line.
We built the Talent Insight is Foresight campaign from the core SHL value proposition and drove an internal communications campaign to embed the messages among SHL’s top leadership team. Themes included succession planning, diversity in the board room, global leadership skills and graduate employment.
We directly supported SHL sales and generated over 100 pieces of coverage (including eight pieces of broadcast, two BBC News features and 14 in The Financial Times). Ultimately, this helped create a favourable climate for SHL’s acquisition by CEB.