Consumer
Integrated for impact
Brands2Life’s consumer clients span a diverse range of markets from retail, automotive and travel to consumer electronics, restaurants and entertainment. Despite the different markets our ambition for them all is the same: to get people talking and make the brand famous. We do this through original, ambitious, attention-grabbing campaigns involving news generation, feature placement, media relations, social media engagement, experiential events and sponsorship activation.
Logitech tasked Brands2Life with launching their new brand of headphones to music fans across the UK and Europe to help them win over hip young music fans. Brands2Life created a brand story which engaged music fans and media, launching the new headphones at a gig in Shoreditch with two up and coming bands.
Over 500 people attended the launch and we secured 13 band interviews with top tier media from the UK and key EU countries for feature pieces. The retweet competition saw 492,001 impressions from 973 twitter mentions and within 48 hours of launch, more than 30 pieces of coverage appeared in publications including Alt Sounds, Female First, Sky News, Tech Digest, The Daily Mirror and The Sun. Potential reach of Logitech UE’s Facebook page increased to just under 40 million; with a 78% increase during the week of the launch.