London’s Air Ambulance
Not many people know that London’s Air Ambulance service is a charity. Or that it only had one helicopter to serve over 11 million people. It turned to Brands2Life to design the campaign to raise money for a second one.
In partnership with our client we researched and developed an identity and proposition that would open the wallets of corporate London. We developed the storyline, designed the campaign page and all the campaign collateral.
At the end of the project our client had all the content required to launch a successful campaign. 12 months later the money has been raised and London’s second helicopter has arrived.