Korn Ferry: Setting the boardroom agenda

CHALLENGE

Korn Ferry is one of the world’s leading corporate consultancy firms, blending an offering in business strategy with one in people strategy. The key communications challenge for Korn Ferry is to shake its heritage as a “head hunter” and to demonstrate its relevance across a broader range of business topics.

APPROACH

Our work for Korn Ferry focuses on giving them a voice, and a point-of-view, on the big issues (beyond recruitment) that affect their C-Suite audiences. We do this in three ways. Firstly, we help to design hard-hitting research-led campaigns such as Korn Ferry’s quarterly “boardroom pulse”, which polls the FTSE100 chairs on their views across hot topics such as Brexit and trade tariffs. Secondly, we help the organisation to maximise its existing data attributes, such as Korn Ferry’s pay data of more than 20 million people across the world. Finally, we work with Korn Ferry’s senior management team to map, shape, rehearse, deliver and place hard-hitting thought leadership content on issues such as AI, women on boards, talent retention and skills shortages.

IMPACT

In the last 12 months, we secured 149 pieces of coverage against a target of 27. This has been a broad range of target media, including The Times, The Sunday Times, The Daily Telegraph, London Evening Standard, Bloomberg, BBC World Business, HR Director, HR Magazine and HR Grapevine.

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