Gemalto: Africa Lead Gen Social Campaign

Our e-ID social advertising campaign targeted government employees in Africa and the Middle East. We created twelve Twitter advertising cards, six visuals and twelve pieces of copy, generating 420,332 impressions, 74 retweets, 231 likes, an engagement rate of 0.9% and 13 qualified leads. On LinkedIn, three sponsored updates achieved 441,192 impressions, an engagement rate of 0.7% and 1719 clicks through to the landing page. Overall, we achieved 86 leads, with a £48 cost per download on LinkedIn and a £38 cost per download on Twitter. Gemalto was delighted with the campaign’s success in the region.

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