Fanta: Feast of Fears

CHALLENGE

Fanta wanted to be as synonymous with Halloween as Coca-Cola is with Christmas. We were briefed to step up brand and product presence across earned media and online influencers and ensure Fanta owned the month of October. We were tasked with generating buzz amongst millennial media, social media and influencers around the limited edition packs and the brand’s Snapchat partnership. Ultimately, playing a part in driving incremental sales during the brand’s busiest time of year.

APPROACH

To ensure we stayed within the brand category of food and drink, Brands2Life wanted to get the nation talking about it’s biggest food phobias – the foods which make their spine tingle and hairs stand on end – and use it to highlight how Fanta is the perfect partner for a twisted Halloween. Working with creative food artists, Brands2Life created Britain’s most terrifying Halloween feast – made up of all the things that Brits most fear.

IMPACT

We delivered 33 pieces of coverage including: UNILAD, MTV, Independent online, Mirror, Mirror online, Stylist, Shortlist, The Hook, Reveal, Campaign Live, The Drum and Marketing Week. Our influencer partnerships received 61,334 video views and 10,576 engagements.

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