EMC: Supporting Social Selling through Engaging Content
Brands2Life was tasked with increasing EMC’s Enterprise Content Division’s (ECD) reach and supporting key senior sales execs with targeted online and customer engagement. Through influencer engagement outreach and content creation and advertising the content across Twitter, the team has driven discussion with the brand across LinkedIn, Twitter and blogs including a HIMSS partnership and via EMC’s Thought Feast blog.
To date, the campaign has generated 1.2K paid tweet engagements, 4.8 million impressions and over 8.2K clicks to the blog content. In addition, after deploying a remarketing tracking pixel on the HIMSS blog, we delivered a 50% increase in ad engagement, and have gained nearly 400 Twitter accounts to retarget with future campaigns.