Divido: Building a presence through press office activation

CHALLENGE
Divido offers retailers the chance to connect customers with lenders around point-of-sale finance – allowing customers to spread the cost of their purchase over a fixed term. In a competitive market, Divido came to Brands2Life to elevate its presence among retail, technology, and business media and help grow is retailer base.

APPROACH
To ensure Divido was able to establish itself as a credible voice in the UK, Brands2Life established a hard working press office – aimed at profiling its founders, partners and customers to demonstrate how point of sale finance has helped retailers across the UK increase revenue and conversion rate amongst customers. Latterly, we have been working with Divido to create its first comms-led campaign looking at “how Britain buys high-value items”

IMPACT
In just nine months, Brands2Life has delivered over 75 pieces of coverage, including a profile piece in Forbes, acknowledged by its CEO as “the best piece of coverage we’ve ever seen”, blanket retail trade coverage – leading its founders to be invited to speak at a number of retail events, regularly being cited by tech media as “one of the top 10 fintechs to look out for in the UK”, and a handful of UK national media, including The Daily Telegraph, on how its platform is helping small businesses continue to flourish in the UK and beyond.

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