“Contactless” is growing payment option and technology enabler Gemalto wanted to boost its social share of voice on the topic and engage with social influencers.

We ran a Contactless Challenge with influential London-based bloggers Ewan MacLeod and Jon Choo, challenging them to live contactless-ly for ten days. Competing to get a haircut, pay for drinks, go to the cinema and buy flowers with NFC technology, the results inserted Gemalto into the conversations, creating a major buzz around the technology; its share of voice on the topic doubled as a result. Using the #GemaltoNFC hashtag, crowdsourcing played a major role and the bloggers tweeted and blogged on hourly with videos and photo updates. From a business impact, over the course of the challenge Gemalto engaged with other NFC supply chain players and interested brands, and is now at the heart of the contactless revolution.

Image courtesy of Toby Amies.

To promote the partnership with Macau and the Chinese New Year, Ping Pong challenged Brands2Life to raise awareness of their major press event, showcasing their dim sum specials menu. We created a digital campaign that engaged a wide audience over their Twitter presence, showcasing the Ping Pong restaurant experience and building ties between brand and audience. Brands2Life siezed the opportunity to run a mass competition on a completely new platform, Vine.co, Twitter’s new six second video platform. We created a spin on the classic ‘pea and cup’ game, using Ping Pong’s bamboo steam pots. Viewers could watch the video, track the middle pot and tell us on Twitter where it finished for a chance to win prizes such as meals and cocktails.

During the five days of the game, 900+ players took part, 1.3 million Twitter users were reached and Ping Pong’s Twitter followers increased by 20%.

In 2011 Gemalto, one of the world’s leading digital security companies, called in Brands2Life to research, design and execute a global social media strategy that could support its sales and marketing activities around the world. Few enterprise-focused organisations, at that time, had ever embarked on such an ambitious, pioneering project.

A year later the company has 120 trained social media ‘power users’ across the globe (all trained by Brands2Life); four blogs with over 20,000 visitors; blog posts shared over 750 times across other social media channels; and a Twitter feed with 35% more followers than a year ago.

A consumer electronics client suffered a hack attack on one of its user networks in which personal and financial details of over 100 million users were stolen by data thieves. Shortly after that the network experienced a prolonged outage whilst it dealt with the data breach, angering customers across the world.

To quickly tackle issues arising in Europe, we formed an internal crisis team to provide 24/7 social media monitoring and supplied real-time information and consultancy to the client.

This allowed us to manage the risk of physical protests and occasional – brief – store closures, preventing PR disaster. Brands2Life helped successfully minimise long-term damage to the client’s reputation by honing European communication based on how the public were reacting. Through smart use of digital communication many customers become frustrated with the hackers rather than the client.

Part of our job is to help convince consumers to buy bigger TVs.

We ran the ‘Living Room Looks’ campaign, including a film on the latest home interior trends, promoting an AR app that lets consumers try out different size ‘virtual’ TVs on their living room walls, and a blogger engagement toolkit.

To connect Sony with party loving consumers and showcase some of its latest products, we created the ‘Ultimate Entertaining’ digigraphic for Facebook and Twitter that lets consumers gain tips on entertaining in the home whilst learning about Sony products.

To launch its latest home cinema system, we developed a film taking the viewer on a nostalgic journey through the last five decades of home entertainment systems that showcased the latest system and developed a blogger outreach programme to accompany it.