Corporate
Reputation building and management
Business brands compete fiercely for relevance in today’s connected yet economically constrained world. We help businesses increase their relevance with customers, employees, investors and policy-makers by championing values and issues.
From campaigns which engage customers directly, thought leadership in comment columns in broadsheets, message development, monitoring emerging issues, reputation protection and crisis and issues management we help corporate PR teams be more proactive through creating meaningful narratives for their organisations on the topics that matter most.
If anything, the on-going economic turmoil has intensified the war for talent. Yet anything businesses can do to deploy their people more effectively, or retain them longer, helps them run a more efficient bottom-line.
We built the Talent Insight is Foresight campaign from the core SHL value proposition and drove an internal communications campaign to embed the messages among SHL’s top leadership team. Themes included succession planning, diversity in the board room, global leadership skills and graduate employment.
We directly supported SHL sales and generated over 100 pieces of coverage (including eight pieces of broadcast, two BBC News features and 14 in The Financial Times). Ultimately, this helped create a favourable climate for SHL’s acquisition by CEB.
In a context of continued criticism of the private jet industry, Brands2Life created the annual Doing the Deal campaign platform for NetJets to cut through the noise and deliver a global communications platform for the business jet firm. The study with mergermarket provided insights into M&A and IPO activity from business leaders and deal makers across seven European countries.
The report created a credible platform to demonstrate the importance of face-to-face interaction. It showed how interlinked global economies are, and that communication between global executives is vital for business growth. As well as being used to secure high quality media coverage, the report was hosted on NetJets Europe’s website, sent to its customers and used as a hook for events and a key engagement vehicle by NetJets’ sales and marketing teams. It was also translated and launched in NetJets Europe’s other key markets, delivering phenomenal value for money and impact.
With the phenomenal growth in online dating over the last ten years – almost half of all UK singles have looked for a relationship online – dating sites are battling to stand out and differentiate themselves from competitors. The increased awareness of online dating has also brought increased scrutiny, with some businesses even blocking access to dating sites during office hours.
match.com tasked Brands2Life with positioning it as market leader, challenging perceptions that love and business don’t mix and helping normalise online dating in the minds of influential business people. The Love Economy, the first ever study on the effect of dating on the UK economy, led to more business coverage for match.com than in the previous 12 months with more than 200 articles and a combined readership of 150 million in publications including the BBC, The Financial Times, The Grocer and The Sunday Times; an 86.5% increase in web traffic during the campaign lifetime; and a 12.5% increase in unique visitors to match.com.
Since August 2011 we have been helping SHL position itself in the talent management market as an expert in measurement which helps organisations understand the potential of their people to improve performance.
We have developed a messaging framework, run messaging workshops for 67 senior employees from all over the world and integrated this into all external communications.
Within three months the BBC, Financial Times, Sunday Times and Evening Standard have written in-depth features accurately positioning the company and demonstrating SHL’s breadth of expertise. Our work is helping SHL increase its relevance and value and enabling it to consult at board-level within the world’s leading brands.
Arup is an independent firm of designers, engineers and consultants responsible for some of the world’s most iconic buildings and infrastructure from the Sydney Opera House to the development of the new international terminal at St Pancras.
Brands2Life helps Arup stand out by creating media narratives around the company’s core values: sustainability, quality, creativity and people. By doing so we are giving Arup a distinctive voice and showing the value of engineering in shaping how people live. Our approach has included executive briefings, article placement, leadership profiles and feature creation; and generated articles in all the UK national broadsheets, the BBC and agenda-setting media including Wired and The Economist.
