The JUST EAT APP has made a splash with consumer iOS and Android reviews appearing in Shortlist Magazine, The Guardian, The Telegraph online and The Telegraph print edition this month, including a personal endorsement (plus tweet) from Tech Editor Matt Warman in his Tech newsletter that reaches 3m eyeballs. News and reviews have been overwhelmingly positive, with The Telegraph stating that the app could ‘change your life’ (4.5/5 stars) and Shortlist showcasing it as ‘app of the week’. The total reach of these publications combined is a whopping 138,633,001 hungry people.

Appletiser tasked Brands2Life with maximising the visibility of its new partnership with pop star, Eliza Doolittle – Appletiser’s new Brand Muse. As part of the campaign which invites women to ‘Get your Sparkle on in 2013’, we needed to reach out to Appletiser’s core audience of 25-35 year old women with a positive and empowering message. We organised a photo shoot with renowned photographer, Rankin, and devised the creative for beautiful and inspiring shots that showed Eliza as a confident, empowered female artist, cementing Appletiser’s values of positivity and authenticity. The shots encompass the inspirational elements of the brand and show Eliza growing into her role as a muse for the brand.

The campaign reached over 120 million people, largely Appletiser’s core audience of 25-35 year old women. Over 11,000 Twitter impressions occurred on the first three days alone with coverage secured in top-tier titles such as Hello, New and Cosmopolitan, all of which contained an unusually high level of branding for editorial throughout.

Brands2Life was challenged to launch the W273 Walkman across Europe, targeting national and lifestyle media, particularly in France, Italy and the UK. With a high sales target to hit, we knew that we would need something special to get media cut through. We saw a gap in the market, targeting the general swimmer looking to motivate and improve their training session with waterproof audio. With the renewed cache of athletes thanks to the Olympic Games, we recruited swimmer Camille Lacourt, who is well known in France and Italy, as brand ambassador, including a short film (translated into four languages), a high-impact image and running and swimming training podcasts which combined motivational music with workout tips.

This content was used by seven countries, accounting for 77% of the coverage achieved across Europe. Total coverage for the W273 Walkman to date was 364 pieces. Sales targets were exceeded through pre-sales alone.

Brands2Life were briefed to promote MoneySupermarket’s ‘Saving Money Makes you Feel Epic’ brand messaging and to land coverage to coincide with the launch of their new television commercial in January 2013. We discovered that everyday ‘wins’ were key to feeling ‘epic’: finding money in an old jacket topped the list. We created a ‘candid camera’ stunt in a dry cleaners where ‘lucky customers’ were given a £20 that they had ‘forgotten’ in their clothing.

The feel good stunt landed coverage in seven national newspapers including The Daily Mail, The Express and The Sun reaching an audience of 165,192,380 in the first week.

To promote the partnership with Macau and the Chinese New Year, Ping Pong challenged Brands2Life to raise awareness of their major press event, showcasing their dim sum specials menu. We created a digital campaign that engaged a wide audience over their Twitter presence, showcasing the Ping Pong restaurant experience and building ties between brand and audience. Brands2Life siezed the opportunity to run a mass competition on a completely new platform, Vine.co, Twitter’s new six second video platform. We created a spin on the classic ‘pea and cup’ game, using Ping Pong’s bamboo steam pots. Viewers could watch the video, track the middle pot and tell us on Twitter where it finished for a chance to win prizes such as meals and cocktails.

During the five days of the game, 900+ players took part, 1.3 million Twitter users were reached and Ping Pong’s Twitter followers increased by 20%.