Brands2Life developed a research-led campaign examining girls’ views on careers and education in IT – finding a conflict between aspirations to work for tech companies and their preconceptions of the industry as male-dominated and technical, calling for the industry to re-brand itself. Coupled with a sponsorship of e-skills UK’s Computer Clubs 4 Girls after-school clubs, and a visit to Didcot Girl’s School on 25 April 2013, Brands2Life delivered stand-out coverage on BBC Radio 4′s World at One programme alongside wider impact in the trade press. Nominet was also mentioned in a parliamentary speech by Chi Onwurah MP for its efforts to address the gender imbalance in the ICT industry, and has been invited to participate in a number of industry events to promote IT as a career path for women in the UK.

BSA | The Software Alliance has a mandate to lift the lid on illegal software use among SMEs. This topic, however, doesn’t always fit the media agenda, and for over 10 years Brands2Life has delivered different cuts on the story to drive its relevance.

We commissioned a survey to explore the whys and wherefores of illegal software use among British SMEs, delivering a compelling story about the consequences and motivations for software piracy. A package of an ‘accidental offender’ case study, the research and an accompanying infographic led to over 30 pieces of coverage including articles in The Mail on Sunday and Daily Mirror.

The survey also provided enough data for a second story on the risks of inheriting unlicensed software during M&A; generating an additional seven pieces of coverage in the technology and business media, and facilitated conversations between BSA members and their customers regarding the importance of software asset management.

There has been a huge amount of media attention around trolling recently and consumer advice site knowthenet.org.uk wanted to examine how this has become an everyday issue for today’s teens.

An extensive study of 2,000 teenagers was conducted showing showed that males aged 19 are the group that are most likely to be affected by trolling. Almost three quarters of teens surveyed had been affected by trolling yet only 37% had ever reported the issue.

Knowthenet.org.uk brought on board partners Beat Bullying and troll expert and psychologist Arthur Cassidy to provide parents and teens with advice on how to tackle the issue and stay safe online. The campaign generated over 60 pieces of coverage and featured across the Sky News radio network.

On Twitter, there were estimated 3.8 million impressions from 1,328 mentions and Knowthenet.org.uk received a 300% increase in visits to the site on launch day.

Everyday we are bombarded with information from so many sources, that we struggle to digest it all! Mindjet believes there is a better way of working, through visual mapping, and tasked Brands2Life with communicating how presenting information visually is a better way to work.

Mindjet’s Drowning in Data campaign not only established the problem, but scientifically proved that visualisation is a less demanding and more productive way of working. Brands2Life fused PR with digital marketing, combining national BBC and Daily Telegraph coverage with an online test to drive workers to Mindjet digital venues and download free mind-mapping trial software. Drowning in Data delivered real business impact, integrating top tier coverage with digital content assets and outcomes, resulting in a 34% increase in Mindjet sales.

In 2011 Gemalto, one of the world’s leading digital security companies, called in Brands2Life to research, design and execute a global social media strategy that could support its sales and marketing activities around the world. Few enterprise-focused organisations, at that time, had ever embarked on such an ambitious, pioneering project.

A year later the company has 120 trained social media ‘power users’ across the globe (all trained by Brands2Life); four blogs with over 20,000 visitors; blog posts shared over 750 times across other social media channels; and a Twitter feed with 35% more followers than a year ago.