What’s trending? Social updates you may have missed in March
March was another busy month for social platform updates. While Facebook and Snapchat continued their battle for attention (and ad spend), LinkedIn introduced Trending Storylines in a bid to keep its news feeling fresh. Here are some of the top stories from last month:
Facebook announced in March that it was expanding the testing of mid-roll ads, letting publishers show ad breaks in the middle of their pre-recorded videos for the first time. Essentially mini commercials, the ads run once a video has played for 20 seconds and must be at least two minutes apart.
Research by Leanplum and App Annie revealed that mobile marketers can increase open rates of their push notifications 85% just by including emojis. Why so? According to research, brains react to emojis in the same way they react to faces: as nonverbal, emotional signals, not a logical one.
Trending Storylines was released on LinkedIn to help users find trending news and views on the platform. Similar stories are suggested alongside content, and hashtags are provided when sharing or discussing to easily join in the discussion. The new feature has been created to expose users to different viewpoints outside of their “filter bubbles.”
Instagram added a new carousel feature, which allows all users to add up to ten photos and videos in one single post. From telling a story to sharing a step-by-step process, the option to publish multiple pictures in one post allows brands on Instagram to share a series or collection of related content without flooding follower’s feeds. Great for holiday snaps…
Battle of the stories
As audiences demand more snackable, visual mobile content, Facebook and WhatsApp joined Instagram and Snapchat in enabling ‘stories’-style content. The new WhatsApp ‘Status’ allows users to use photos and videos as their temporary status updates, and Facebook launched their ‘Stories’ feature to all 1.86 billion active users – with a host of image-enhancing ephemeral camera features available for audiences to enjoy.
After previously letting 20 selected brands add product information and links to their photos, Instagram has now made the feature ‘Instagram Shopping’ available in the U.S. to apparel, jewellery and beauty brands. In a blog announcement, the company said it ‘wanted to create something that was less transactional and more immersive, giving people more time and space to evaluate products.’
Alex and Conor in the Digital & Social team