What’s fresh in digital this spring?
- The future of Facebook
April saw the annual Facebook F8 conference and Zuckerberg has a whole host of exciting updates in the pipeline – from P2P payments in Messenger, to using AR to place virtual objects in the real world when viewing your surroundings through your phone (like a virtual note on the fridge that can only be seen via your mobile). These updates will undoubtedly shape the future of social.
- LinkedIn rolls out custom audience feature
Marketers rejoice! LinkedIn advertising just got a lot more targeted. Much like Facebook and Twitter, you can now directly target account lists or individual contacts. Many B2B marketers expect to see an uplift of 60% in email match rates on LinkedIn Custom Audiences compared to Facebook and Twitter. This is due to a higher proportion of users signing in with their work emails – meaning a much higher Return on Effort for the time sourcing these contacts.
- The rise of the podcast
Podcast popularity is on the rise, with 45% of respondents to a recent survey saying they regularly tune in. With the likes of ‘Serial’ and ‘Stuff You Should Know’ cropping up, podcasts listeners have increased a whopping 36% from last year. The research also found that podcast listeners are more likely to follow brands on social media, making them an appealing target segment for marketing.
- Snapchat storms ahead
April has been a month of making waves for Snapchat. Firstly, ‘Snapchat Shorts’ has been announced as a new Tribeca Film Festival category for 2017. Five Snapchat Shorts finalists have been chosen for this year’s festival in New York, with panellists including big names such as Eva Longoria and Jason Biggs. Alongside this feat, Snapchat is taking its users to another dimension (literally) with the launch of 3D ‘New World Lenses’. The feature will be accessible when using the rear camera, and lets users add virtual animated objects into the real world. What’s next for the social giant?
- Twitter hungry for more video ad revenue
In their latest attempt to increase ad revenue, Twitter has added a new product to their offering. April saw Twitter roll out in-stream video ads which includes pre-roll and mid-roll ads that align with content that users are already watching.