May Digital update

May’s digital updates: what did you miss?

Fake news in the news again, a social media meltdown of festival-sized proportions, and snarky customer social media service put under the spotlight. Check out some of our favourite digital highlights from May.

  1. Facebook turns to print to tackle #FakeNews

Social media platforms are under increasing pressure to tackle fake news on their sites. Facebook is taking the issue very seriously – having already removed “tens of thousands” of fake accounts and articles. The social media giant also chose expand into traditional print to circulate “Facebook’s ten steps for spotting fake news” in The Times, The Guardian and Daily Telegraph.

  1. Fyre Festival goes up in flames

Fyre Festival is an example of the backlash brands and influencers can receive from pushing out deceptive promotional posts – which in this case, violated trade law by not disclosing they were advertisements! Festival-goers, who were promised a luxurious week of musical hedonism, ended up tired, hungry and stranded – kicking up a social media uproar in the process against Ja Rule, the event organiser, as well as celebrity influencers such as Kendall Jenner who had promoted the festival on social.

  1. Consumers prefer helpful responses over witty comebacks

The likes of Taco Bell and Innocent have set a trend of sparring with customers via social platforms, however new research reveals consumers prefer responses that are useful. Sprout Social has found that such responses are actually not appreciated by customers at all, even if they generate attention. According to Sprout’s Q2 Index report, 72% of consumers believe there’s value in brands exhibiting humour on social but only 33% want brands to ‘bring on the snark full force’.

  1. Instagram shows support for mental health

In a world where social media platforms are under increasing scrutiny from governments, regulators and brands – Instagram’s #HereForYou campaign highlights how social media platforms can take social responsibility for its more vulnerable users and be a positive force for good around sensitive issues.

  1. Pinterest’s advertising prowess continues to grow

Pinterest announced in May that users will now be able to search using photos as well as keywords. Using object recognition technology, users can tap on an icon in the corner of a pin to generate several similar pins. This is good news for advertisers on Pinterest – who will now be able to integrate paid pins using visual targeting as well as keywords to help introduce new customers to their products.

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