Insights from abroad – San Francisco meets London
As part of our Brands2Life Global network exchange programme we recently welcomed Andrea Torres from US agency Highwire PR to our offices in London. Where many might think that PR and communications in the UK and in the US are very similar, there are also some stark contrasts. We may speak the same language but approaches to PR vary depending on which side of the pond you’re on.
Andrea got stuck in, meeting some of our key media, helping with creative ideas for clients and prospects, and details her experience – and some of the differences she spotted – in this blog post. Many thanks to Andrea and come visit again soon!