8 digital updates you might have missed last month: October
In an ongoing crisis that has already seen a major senior executive shakedown, Twitter announced a company restructure that culled 9% of its staff and shut down its video app, Vine. Twitter launched Vine in 2012 and quickly attracted a new generation of creators looking to reach an audience with short, comedic content. At the time, it revolutionised social video but faced stiff competition from the likes of Facebook, Instagram and Snapchat, each of which quickly outgrew Vine.
LinkedIn Q3 Sales Up 23%
Just ahead of the Microsoft acquisition finalising, LinkedIn’s Q3 results have still managed to show growth in its key metrics, particularly membership numbers, a positive in such a changing environment. Things have been up and down for LinkedIn over the past couple of years, but it looks like things are back on track.
Buy, Book and Get a Quote through Facebook
As part of their venture to make the Yellow Pages come to life, Facebook introduced a slew of new features to allow users to buy event tickets, book appointments, and request service quotes directly through the app. Although currently only available in the US, if successful they will be looking to roll this out to other locations.
The Pin Collective
Pinterest introduced The Pin Collective, a hand-matched selection of brands and influencers intended to create engaging content whilst simultaneously driving business results. This is already being picked up by influencers across the world.
Instagram Tests Organic Buyable Photos
Instagram is currently testing a way to shorten the path to purchase for e-commerce brands. A new “tap to view products” function now reveals important product information such as price and descriptions on organic posts. To test the new feature, 20 US-based retail brands including Kate Spade and JackThreads will be sharing posts to give consumers more depth before buying.
Microsoft Introduces their Social Team
In a bid to give their customer relations teams more of a human connection, Microsoft synched the launch of Windows 10 with the rolling out of 24/7 care. They linked personal stories from their social media employees to a view into what their jobs are, and allowed people to see a face behind the ‘robot’ that they are tweeting to.
Twitter adds Customer Service Chatbots feature
In Twitter’s latest update, the platform is rolling out bot-like features in its direct messaging. Clearly a lure for brands to continue using it as a customer service platform, the update allows brands to switch on automated “welcome” messages for customers who DM a brand, along with “quick replies” designed to make communication easier and faster for customers – and keep grievances private rather than on public feeds.
YouTube settles German copyright dispute
YouTube Germany has finally resolved a 7-year quarrel with copyright collecting society GEMA. GEMA’s argument arose after suggesting YouTube should pay for copyrighted music. YouTube maintained its argument that they should not be held responsible for all content posted on their website. In October, the two groups found a resolution and German viewers finally have access to the previously unavailable videos.