Brands2Life shortlisted at PRCA Digital Awards 2017
London, 7th March 2017 – We are thrilled to announce that Brands2Life has been shortlisted at the PRCA Digital Awards 2017 for our campaign with LinkedIn – ‘Bring In Your Parents’ (BIYP).
The PRCA Digital Awards are a newly launched awards programme aimed at recognising the leading digital and social media work of the PR and communications industry. We are delighted that LinkedIn’s award-winning BIYP campaign has been nominated in the Best Digital Marketing Campaign category.
Now in its fourth year, BIYP is LinkedIn’s flagship consumer communications campaign, aimed at bridging the gap between parents and children in the world of work. This socially-led campaign, supported by PR, resulted in 350+ pieces of coverage across 18 markets, including 78 pieces of broadcast coverage, influencers including Jessica Alba, 3.1M video views and numerous ‘social firsts’ for LinkedIn helped make the campaign its most successful yet.
Over the last four years, LinkedIn BIYP has won multiple awards at the SABRE EMEA, Digital Impact and PRCA Awards as well as a further 12 nominations at the CIPR Excellence Awards, Corp Comms, Drum Marketing, Marketing Week Engage, PRmoment, PRWeek and PRWeek Global awards.
The full PRCA Digital Awards 2017 shortlist can be viewed here, with winners announced on the 4th April.