Internet of Things

IoT takes center stage as Brands2Life grows San Francisco office

San Francisco, USA – April 18, 2017 – Brands2Life, the award-winning integrated communications agency, today announced that its US office, in its second month in operation, has begun working with Informa’s Internet of Things World while growing its team to four.

Internet of Things World is the world’s largest and most comprehensive IoT event and expo with over 11,000 attendees, 400 industry thought leaders and 260 exhibitors. Brands2Life US is working with Informa’s Internet of Things World team to drive media coverage, joint PR opportunities with event partners, and media and analyst attendance. Brands2Life will also be hosting the 150-expected media and analysts during the show, which runs May 16th to 18th 2017.

“Brands2Life US is already playing a pivotal role in making this year’s event even bigger and better, working as an important extension of our marketing and content team,” commented Gavin Whitechurch, Founder of Internet of Things World. “With their tech comms expertise and support, we’re confident we will deliver another record-breaking event.”

The work with Internet of Things World brings Brands2Life US’ client roster to a total of four clients including Collinson Group, a global leader in influencing customer behavior to drive revenue and value for clients; Fairsail, the global HR and people management system provider now a part of Sage; and Picsolve, a leading provider of imagery capture, distribution platforms and retailing solutions for the leisure, theme park and tourist industries.

Along with the new clients, the agency has recruited two additional technology integrated communications specialists to bolster the team. Account Supervisor Leigh-Anne Borkowski joins Brands2Life US from SutherlandGold and Senior Account Executive Monique Pelletier joins from PPR Worldwide.

“We’re thrilled to be supporting global organizations like Informa, Fairsail, Collinson Group and Picsolve, using the integrated, creative and international approach Brands2Life is renowned for to help them achieve their strategic goals in North America. Our creative approach to global story-telling is hitting a chord with our tech clients on both sides of the Atlantic,” explains Rene Musech, Managing Director of Brands2Life US. “Having opened our US office just two months ago, we’re pleased with the fast growth of our talented team and the significant client interest in our US offering.”

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