Brands2Life shortlisted four times at CIPR Excellence Awards 2017
London, 31st March 2017 – We are really excited to have been shortlisted four times in the Chartered Institute of Public Relations’ (CIPR) Excellence Awards 2017. The highly regarded CIPR Excellence Awards celebrate creativity and achievement across the industry, judging the best of the best in the public relations profession.
Brands2Life has been recognised for our campaign work with LinkedIn – ‘Bring In Your Parents’ (BIYP), and also with Intuit – ‘#Accountsdone’. Additionally, we are thrilled to have been named a finalist in the Outstanding Consultancy of the Year (Large) category.
Nominated for ‘Best Corporate and Business Communications Campaign’ and ‘Best Integrated Campaign’, our #AccountsDone campaign with Intuit QuickBooks stretched well beyond the bounds of traditional PR; we also delivered the agency’s first ever TV advertising creative. This integrated campaign sat at the heart of Intuit’s marketing programme for a year and consistently delivered tangible results with real business impact.
Our BIYP campaign for LinkedIn has been shortlisted in the ‘Best Global Public Relations Campaign’. BIYP is LinkedIn’s flagship consumer communications campaign, aimed at bridging the gap between parents and children in the world of work. This socially-led campaign, supported by PR, resulted in 350+ pieces of coverage across 18 markets, including 78 pieces of broadcast coverage, influencers including Jessica Alba, 3.1M video views and numerous ‘social firsts’ for LinkedIn helped make the campaign its most successful yet. Over the last four years, LinkedIn BIYP has won multiple awards at the SABRE EMEA, Digital Impact and PRCA Awards.
The full CIPR Excellence Awards 2017 shortlist can be viewed here, with winners announced on the 6th June.