Brands2Life launches US office in San Francisco
London – January 23, 2017 – Brands2Life, the award winning integrated communications agency, today announced the launch of a US office in San Francisco and the appointment of Rene Musech as Managing Director, Brands2Life US. The San Francisco office represents the latest development in the agency’s internationalisation strategy that has earned the company recognition as Holmes Report 2016 Global Tech Agency of the Year and EMEA Tech Agency of the Year for the last three years.
The US team will act as an extension of the London team and will launch with a portfolio of launch clients including Collinson Group, a global leader in influencing customer behaviour to drive revenue and value for clients, Fairsail, the global HR and people management system provider, and Informa with an initial brief to support Internet of Things World 2017, the largest and most comprehensive IOT event. Brands2Life US brings the agency’s Better Stories | Bigger Impact proposition to the North American market. The US team will help develop and execute global strategies and creative campaigns as well as provide US media and influencer relations for Brands2Life’s clients. The team specialises in enterprise technology, digital, mobile, security, AI and robotics. Brands2Life San Francisco will be based on 2nd St. in the heart of SoMa.
Musech formerly served as head of Liberty Communications’ San Francisco office. Prior to this, she worked in the business and technology practice in Brands2Life’s London office. Her career client experience includes GE, Cognizant, Intuit, Starship Technologies and GENBAND.
Giles Fraser, Brands2Life Co-Founder said, “Over 50 per cent of Brands2Life’s current work is international and involves strategy, integrated communications, content creation for digital and social channels, international co-ordination and implementation. Our expansion to the US enables us to serve our clients on the ground on both sides of the Atlantic and further our ability to provide the industry’s best international campaign support.”
Commenting on the news, Sarah Scales, Brands2Life Co-Founder added: “Clients have repeatedly asked when we are going to bring our unique approach to the US and our Better Stories | Bigger Impact offering. With the opening of our San Francisco office we are now meeting that need.”
Rene Musech, Managing Director, Brands2Life US, concluded: “Brands2Life has long been a global leader in integrated, creative communications and international campaign strategy. I’m thrilled to be rejoining the company to work with Brands2Life’s very talented team to bring the agency’s approach and extensive experience to San Francisco, the centre for technology innovation.”