Brands2Life continues award success with digital impact award nominations
London, 16th August 2016 – Brands2Life have been shortlisted four times in the Digital Impact Awards, which honours the best corporate digital communications work in Europe. Twice for our work with LinkedIn’s award-winning ‘Bring In Your Parents’ for Best Use of Existing Social Media Platforms (large budget) and Best Digital Communication as Part of an Integrated Campaign. The agency also received two nominations for our work with Gemalto, including the Connected Living 2025 campaign for Best use of Existing Social Media Platforms (medium budget) and Gemalto’s Social Media Superstars campaign for Best Digital Employee Communication.
Less than a month after our PRWeek Award Nomination, LinkedIn’s ‘Bring In Your Parents’ (BIYP) has been shortlisted a further two times for Best Use of Existing Social Media Platforms (large budget) and Best Digital Communication as Part of an Integrated Campaign. After running the integrated campaign for three years, this is the first time Brands2Life executed a socially-led global campaign for BIYP and successfully shifted the focus from company participation, to individual engagement. Surpassing all aims and expectations, the campaign achieved over 430 pieces of coverage across 18 markets.
Nominated for Best use of Existing Social Media Platforms (medium budget) Gemalto’s Connected Living 2025 campaign explored the vision of a connected future, delivering brand awareness and sales engagement for Gemalto. The campaign delivered across all channels, including a 90 minute live social media influencer chat which reached an audience of 2.4 million people, firmly establishing Gemalto’s wider reputation in connected technology.
Gemalto’s Social Media Superstars has been shortlisted for Best Digital Employee Communication, the campaign saw Brands2Life successfully deliver and execute a global social media strategy. Together with Gemalto’s in-house team we developed a bespoke social sharing application to get staff interested in Gemalto’s broader activity and amplify its social content. Now in its third year the employee engagement campaign has reached nearly 600 employees across 18 countries around the world, delivering both brand exposure and supported sales engagement for Gemalto.
The winners will be announced on the 18th of October 2016.