Alan Parker joins Brands2Life as MD, Digital
London – 26th October 2016 – Brands2Life has appointed Alan Parker as Managing Director, Digital. He previously worked at advertising agency MullenLowe.
Until the summer of 2016 Alan worked at MullenLowe, firstly as Managing Director, Digital and, latterly, as Deputy Managing Director. Prior to this he spent four years at Golin building and heading up their digital and social team. His earlier career includes spells at Ogilvy Group and H+K Strategies. Career client experience includes: BurgerKing, Lenovo, Tesco, Vodafone and Unilever.
At Brands2Life he will sit on the board and take over an award-winning 20+ strong digital and social team that includes strategists, influencer relations experts, performance marketers, designers and developers. He will work closely with the Brands2Life leadership team to develop further the company’s industry-leading integrated offer and work closely with clients across the agency to evolve their communications strategies.
Giles Fraser, Co-Founder said “We’re delighted to have attracted such a talent as Alan. His experience and expertise is perfect for the Brands2Life offer today. Our Better Stories | Bigger Impact proposition signals that we’re providing a wider range of marketing and communications services than ever before and Alan will be able to help us take that proposition to all our clients and beyond.”
Alan said “I am thrilled to be joining Brands2Life at such an exciting stage for the agency. Their innovative approach to integrated marketing was a huge factor in my decision to join. I believe that this innovative approach, combined with a dynamic structure and pioneering outlook, represents the future of what we do.”