Managing Director, Digital
Kinda is digital marketing and communications specialist with over 20 years of experience. A mix of pure play digital, marketing and PR experience allows for a 360° approach to digital, social and content strategies and communications.
Kinda has led digital communication teams who help brands build and manage their digital presence through insight driven storytelling, influencer relations and contagious content creation & management. Her areas of specialism include influencer strategy, content strategy, ideation, creation and amplification, influencer engagement and reputation management.
Her recent projects include the multi-award winning #likeagirl campaign for P&G Always where she was part of the global strategy team and also managed all social & influencer deployment in the UK. She also spearheaded the first ever influencer campaign for Renault with the year long #behindcarddoors social experiment which evolved into a fully integrated comms campaign and sets the bar for all future social campaigns for the brand. Kinda has also managed always on content plans for EY and seasonal talent attraction campaigns for students, graduates & experienced hires. Kinda has also managed Global and EMEA hubs for a number of brands including P&G & Nestle.
In her past roles Kinda has been responsible for integrated comms, digital brand, and social strategies on a local and global basis for key brands including BT, P&G, Netflix, Microsoft, Nescafe, SMA, British Airways, Intercontinental Hotels Group, Bosch & John Lewis.
In her early days Kinda worked on the first ever Interactive TV channel for Thomson Holidays as well as working in Hong Kong on the installation of the world’s first interactive shopping centre in the new Kowloon airport express station.