Alex Williams

Director and Co-Chair, Consumer
Alex Williams, Director and Co-Chair, Consumer

I’m a consumer communications specialist who along with a lot of clever, talented people has created award-winning campaigns for the likes of Nikon, John Lewis, Tesco, Virgin Media, Ray-Ban and BMW.

In my 15 years I’ve tackled everything from launching new brands, to helping established high street names become more relevant, to connecting businesses with new audiences and enabling technology clients to become lifestyle players.

So much has changed since I started out in this game, but an ingenious idea based on cracking insight and executed brilliantly is still the key to success. And I still get the same thrill from checking out social media or opening the papers to see people talking about our clients and campaigns.