Armand David, Joint Managing Director, Business

Armand David

Managing Director, Applied Innovation

I joined Brands2Life in 2004 as a graduate, looking for a career that would tickle both the creative and analytical sides of my brain. Today I help companies transform their marketing programmes to deliver bigger impact from their PR, marketing and social media efforts, in the UK and worldwide.

I also play a key role in helping develop our own proposition to meet the needs of marketers in a world dominated by digital and data.

My sector experience spans consumer technology, enterprise IT, aviation and the industrial sector and I’m equally curious about all of them. Recent campaigns have seen me campaign to save the NHS in the UK, alongside global campaigns to drive more efficient power generation and deliver secure connected living experiences. I manage the Applied Innovation team here, and take great pleasure in helping a team of incredible people achieve their potential.