Record eight nominations at the PRCA National Awards for Brands2Life
London, 21 September 2018 – We’re excited to announce that Brands2Life has received eight nominations at the PRCA National Awards. One of the pre-eminent award programmes in the communications calendar, the PRCA National Awards celebrates exceptional work across the UK PR and communications industry.
Brands2Life picked up six nominations for our work with Appletiser, Barclays, Groupon, LinkedIn, Match and Moonpig, spanning across B2B; Consumer High and Low Budget; International campaign; and corporate, Financial and Investor Relations. Finally, Brands2Life also received two nominations in the agency categories, including Large Consultancy of the Year and International Consultancy of the Year – one year after launching the agency’s first office outside of London.
Shortlisted in the B2B category our ‘Real Face of Sales’ campaign for LinkedIn addressed the unfair, misrepresented sales industry image. Many salespeople feel perceptions are far from the truth and LinkedIn’s data supported this. It wanted to change these perceptions, to show the world the ‘Real Face of Sales’. Our campaign led with a video and stock library that demonstrated what real salespeople represent. To date, the images have had 36 million views on stock image library, Unsplash, and the video on Facebook and LinkedIn has had over 65,000 views.
Our ‘Sol Traders’ campaign, created with Barclays, featured former England footballer, Sol Campbell, tackling the tricky topic of cybercrime. Sol Campbell was the star of our campaign which featured a digital defending masterclass for small business owners. Combining defensive nous with business savvy and personal experience of online fraud, Sol helped to instil the benefits of digital defending in both Barclays customers and the wider SME audience.
Our industry acclaimed ‘Model Males‘ campaign, created with Match, has been shortlisted in the Consumer Award – Low Budget category. We recruited seven of Match’s most eligible male members to be scanned and 3D-printed into pocket-sized action figurines, complete with individual packaging to highlight Match’s eligible bachelors. To truly put our singles in the shop window, we hosted a three-day retail experience which hundreds visited on the bustling streets of Marylebone. Forty-seven pieces of coverage were generated in total, including the Daily Mail (three pieces across print and online), The Times and Telegraph Online. BBC Radio 5 Live also interviewed participants and The Times T2 section used the initiative as the basis for a double page feature.
Also shortlisted in the Consumer Award – Low Budget category is Moonpig’s ‘Evil Spirit‘ campaign. Putting Moonpig’s new brand identity the “antidote to boring” into practice, we created a Halloween gift with a difference – a bottle of haunted gin, imbued with evil spirits. Made by fruit from Britain’s most haunted village and blessed by a real witch, the product got people talking, and more importantly, buying – it sold out in hours and drove over 8,800 people to the site.
Previously shortlisted at the Digital Impact Awards and Drum DADI Awards, our Appletiser ‘Real Moments’ campaign highlighted everyday celebratory moments shared between friends. The campaign was championed by a new wave of mums, in their late twenties to early forties, that were revelling in the freeing feeling of not doing everything “right”. Our digitally-led, integrated campaign featured 18 short films that captured the “so true it’s funny” stories amongst friends. The videos achieved over 10 million views and generated over 25 pieces of earned coverage.
Nominated in the International Campaign Award category is our ‘Take the “umm…” out of summer’ campaign, created with Groupon. Groupon set out to tackle parents’ biggest school holidays challenge: the relentless pressure to keep the children entertained. With a cross-channel marketing campaign, Groupon helped take the “umm..” out of summer, moving parents from campaign awareness right through to on-site purchase. The campaign achieved over 6 million video views across Europe and over 340 pieces of PR coverage.
Following a year of impressive new business wins and hires, Brands2Life has also been shortlisted for Large Consultancy of the Year. The agency nomination recognises Brands2Life’s industry-leading employee benefits package of paid sabbaticals; flexible working; an extensive training programme across all levels and our recently launched, LIFE STAGES employee loan scheme enabling staff to borrow up to £1,000 interest-free for a year. The nomination also recognises Brands2Life’s record double digit growth as well as diversification into three new sectors over the last year: HealthTech, energy and financial services.
Finally, Brands2Life also received a nomination for International Consultancy of the Year – just over a year after opening our Brands2Life US office. The award nomination recognises the success of bringing Brands2Life’s unique BETTER STORIES | BIGGER IMPACT approach to the US since its launch in early 2017. Brands2Life’s San Francisco office has seen rapid client portfolio growth and currently services nine innovate technology companies including Renault Silicon Valley Innovation Lab, Verizon Connect, and Tipalti. Earlier this year our US team was also shortlisted for The Holmes Report 2018 North America New PR Agency of the Year.
The full shortlist can be found here and winners will be announced on Tuesday, 13 November.