Brands2Life Wins Press Office and Campaigns Brief with Barclays Business Banking
London, 24 April – Brands2Life has been appointed by Barclays Business Banking to run its press office and deliver creative campaigns following a competitive pitch process.
Brands2Life’s role will be to support Barclays Business Banking in its goal of backing British SMEs and entrepreneurs; position the bank as a strong partner for businesses post-Brexit and putting their customers at the heart of everything – reinforcing the bank’s positioning as on the side of businesses. The account will be led by Sarah Scales, Co-Founder at Brands2Life.
Simon Hailes, Director of External Communications, Barclays UK, said of Brands2Life’s appointment, “With nearly one million SME clients ranging from publicans, to farmers to entrepreneurs, we need to reach a diverse range of audiences in the most relevant way for them. Brands2Life’s energy and chemistry really came across during the pitching process. Coupled with the team’s ability to come up with smart creative campaigns, their deep understanding of both our business and our audience really impressed us. We are looking forward to working together to deliver on making Barclays Business Banking an even more trusted voice amongst British businesses.”
Sarah Scales, Co-Founder at Brands2Life also commented, “We are thrilled to be working with Barclays Business Banking. Our knowledge and experience of delivering integrated programmes to B2B and B2C audiences made this the ideal brief for us. We are really looking forward to putting our fresh and creative ideas into action to deliver high impact campaigns.”