Brands2Life nominated for two Drum DADI Award nominations
London, 13 September – We are delighted to announce that Brands2Life has been shortlisted twice at The DADI Awards for our work with Appletiser and LinkedIn. The awards programme has been recognising digital best practice for over 12 years, celebrating stand-out work in the industry.
Shortlisted in the ‘Branded Content’ category, our ‘Real Face of Sales’ campaign, created with LinkedIn, sought to change perceptions of salespeople. The sales industry image is not a fair or representative one and many salespeople feel perceptions are far from the truth. LinkedIn wanted to show the world the ‘Real Face of Sales’. Together, we created a campaign encompassing; a hero video and an image series featuring real sales professionals. Images were uploaded to Stock Library Unsplash, and to date have had 38M views as well as 180,500 downloads (and counting!). The video, shared on LinkedIn and Facebook, has had over 65,000 views.
Created with Appletiser, our Real Moments campaign has been shortlisted in the ‘Consumer Products or Services Website, App or Campaign’ category. Recently shortlisted at the Digital Impact Awards, the campaign championed every-day celebratory moments shared between friends. Research showed that women were feeling an increased pressure to be ‘pretty’ and ‘perfect’ whilst also juggling careers and everyday life. However, a new wave of mums, in their late twenties to early forties, were revelling in the freeing feeling of not doing everything “right”. Inspired by this change in attitude towards life and parenting, we created 18 short films celebrating the imperfect moments that women value opposed to the picture-perfect ones seen on social media. Our digitally-led, integrated campaign achieved over 10 million views and generated over 25 pieces of earned coverage including Daily Express, Daily Star, Grazia and Metro.
The full shortlist is available to view here and the winners will be announced on 10 October.