Brands2Life puts employees at centre of new brand identity
London, 26th September 2018 – This week Brands2Life, the leading independent, integrated communications agency, unveils our new brand identity.
Our new identity is just one in a series of growth initiatives we have been implementing to become the best communications agency in our chosen markets. We’re building on our world-class reputation in the technology sector; diversifying into industry sectors being disrupted and transformed by the power of technology; and extending our range of services to give our clients a fully-integrated, high impact comms capability.
Because our clients consistently call out the excellence of our employees as a major differentiator, we decided to showcase the people behind the work, the people who deliver the Brands2Life magic. So, in a PR industry first, the new identity puts our staff at the centre. It has been designed to be a ‘living’ logo, one that acts as a window onto both our people and our work, and that will incorporate new still and moving images as our agency narrative evolves.
Building on our BETTER STORIES I BIGGER IMPACT proposition, our new identity places emphasis on how Brands2Life brings clients’ brands to LIFE in an increasingly surprising and, sometimes, chaotic world.
The new logo, identity, website and videos set have all been produced by our in-house team. All the new videos can be viewed on the Brands2Life website with the link to main video here.
As part of the internal brand launch, all our employees were given the day off last Friday – Brands2Life IN A DAY – to go and experience something new, paid for by the company. Activities included a dim sum making class, drumming lessons, volunteering at a food bank and white-water rafting.
Sarah Scales,Co-Founder, said, “We called ourselves Brands2Life for a reason because we live, breathe and build brands. As many of our clients are at the forefront helping transform the way we live our lives we decided to put the emphasis on the LIFE element of our name. We think it is a very modern logo, one that is as vibrant and dynamic as our teams and our work.”
Giles Fraser, Co-Founder, adds, “The new identity is a key element of our growth strategy. Our work increasingly encompasses digital brand and marketing campaigns as well as public relations, so we think the new brand is a fantastic advert for the capabilities of our in-house team and a brilliant platform for our growth strategy. In particular, we are really proud of the four videos which we think are exceptional and feature some outstanding campaigns.”