BBI Healthcare appoints Brands2Life for brand relaunches
London, 31 January 2019– BBI Healthcare, a leading manufacturer and distributor of innovative female health, energy and digestive products has appointed Brands2Life to support the refresh of its women’s health brand Balance Activ and relaunch of glucose brand Gluco through integrated digital, social, PR and influencer campaigns.
For Balance Activ the agency will be tasked with raising awareness of bacterial vaginosis, the most prevalent yet under-recognised and poorly treated intimate health problem in a thought-provoking, disruptive way, developing creative and content for use across paid, owned and earnt media.
The Gluco brand, will be rebranded and relaunched with the agency briefed to extend its consumer base from diabetics to those who are tired and need a boost.
James Cotterell, Commercial Director at BBI Healthcare commented on the appointment, “We needed an agency partner who understood our business and could hit the ground running with a team who are motivated, collaborative, creative and know how to flex an idea across channels. We get this in spades with Brands2Life and I’m looking forward to working together to deliver the ambitious brand growth we’ve set out to achieve.”
Emily Thomas, Managing Director, Health & Wellbeing at Brands2Life added “We’re thrilled to be working with BBI Healthcare. As a client team, their energy and enthusiasm for developing category-defying work is inspiring and refreshing and we can’t wait to get started.”
Brands2Life launched a Health & Wellbeing practice in September last year under the leadership of Emily Thomas, ex-Bayer and Weber Shandwick consumer health specialist. BBI Healthcare joins a growing healthcare portfolio of consumer health and health tech brands including RB, HCA, and Heartflow.