Lucie Smith and Sam Holl join Brands2Life as Practice Directors

London, 15th March 2018 – Brands2Life has appointed Lucie Smith and Sam Holl as Practice Directors in the Corporate and Business Communications team.

Reporting to joint managing directors, Claire Rudall and Harriet Rich, Lucie and Sam will help shape the direction of the 25-strong Corporate and Business Communications team, where clients include Rentokil, HCA Healthcare, Arup, Tetra Pak, Collinson and Korn Ferry.  They will be responsible for driving business growth and leading award-winning client work. The team’s ambition is to continue delivering purpose-driven communications, with specialist services including employee engagement, crisis & issues management, public affairs and integrated marketing communications.

Previously at Three and with over a decade’s experience in corporate communications spanning public and private sector, Lucie has worked both in-house at Travelex and techUK, and previously at agencies representing brands across tech, telecoms, travel and financial services.

Sam joins from Kindred where he led award-winning integrated programmes for corporate clients including Volkswagen, LV, and the Department for Transport.

Claire Rudall, MD, Corporate & Business Communications, Brands2Life, said: “We’re delighted to have Sam and Lucie on board. Our focus is to help businesses articulate their story by amplifying their purpose and differentiating their brand. This requires thoughtful, confident communications and Sam and Lucie’s experience will be invaluable in helping us achieve high impact results for our clients.”

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