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What does the Scottish #novote mean for business? Our Public Affairs team has it covered in their latest blog post bit.ly/1rlm335

Our pleasure @jennymaclondon we hope you enjoyed it!

Interested in Public Affairs? Have experience in corporate PR? We have an AE opening, contact kelly.hopkins[@]brands2life.com #prjobs

We're looking for AEs. Opportunities in both our consumer & corporate teams, email kelly.hopkins[@]brands2life.com to find out more

Today we're with @emcuki @volterrapartner & @reformthinktank talking about a route to sustain universal healthcare in the UK #NHSdatareform

Interested in a flatpack home for £50k? Read about (cl) Arup's involvement in the WikiHouse in the Evening Standard standard.co.uk/news/uk/inside…

Have the @CoopParty's latest policies been inspired by Vanilla Ice? Our @annaschav gives her view on @TotalPolitics bit.ly/1uocgtv

We'll be at the launch of #coopcapital this evening to hear from @SteveReedMP and @GarethThomasMP about new business models for London

Our brand-new visual identity and website launches this morning – bit.ly/1A1gdUP. It’s all about Business Impact.

Our brand-new visual identity and website goes live this morning – bit.ly/b2lwebsite. It’s all about Business Impact.

Many congratulations to all of those who were promoted today. Looking forward to promoting more of our talented B2Lers in the coming months

Another birthday in the B2L office today. Happy Birthday @Vikiibell. We hope you enjoy the birthday cake! pic.twitter.com/MftlQSNgBu

Thank you for coming in today @perceptivecomms we really enjoyed your talk. Hope to see you again soon

Enjoying some birthday celebrations in the office with chocolate cake for our Director of Marketing @sassle78 pic.twitter.com/PMZmXxABu9

One person was quite dry at the end...but not for long! #ALSIceBucketChallenge bit.ly/VHWfkA and from behind bit.ly/1rqcly4

Want to see how @csjthinktank and @IPPR set the agenda for family policy? Check out our Storify: bit.ly/1oXRvEn

Big thank you to the @Telegraph's @stephenkb for sharing his insights on political journalism at our weekly Thursday Lunch initiative today

It's the return of (cl) @RentokilUK's pop-up #Pestaurant today! And it's bigger, better & buggier than ever before! pic.twitter.com/UYnWnWMVGk

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PA Breakfast Event at Brands2Life

06/12/2012

With the next general election slated for May 2015, Brands2Life’s PA team gathered leading Conservative, Labour and Liberal Democrat commentators to discuss the current state of politics and the challenges facing the parties during the second half of this parliament.

Tim Montgomerie, Editor of ConservativeHome, was heartened by the recent appointment of Lynton Crosby because of his long term strategic campaigning skills. But he was sceptical about the Tories’ prospects for 2015 because of the state of the economy and precedent that no sitting government had increased its majority since 1974.

Patrick Diamond, who held senior roles in Tony Blair’s government, pointed out that Ed Miliband had united Labour and achieved several impressive by-election wins. However he argued there had been insufficient internal discussion over the party’s 2010 defeat and engagement with voters’ concerns over issues such as the economy or welfare to guarantee a Labour victory, leading to a risk of defeat in 2015.

Stephen Tall, co-Editor of the LibDem Voice website, argued that his party was in a stronger position than the opinion polls suggested and could play a pivotal role in a future hung parliament. It would fight the next election as a series of 57 local campaigns and target voters with messages that cut across the left-right divide while playing to its core brand attribute of fairness.

The event provided a fascinating insight into the opportunities and threats facing the three main parties as they seek to communicate with voters and win their support.