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Our brand-new visual identity and website launches this morning – bit.ly/1A1gdUP. It’s all about Business Impact.

Our brand-new visual identity and website goes live this morning – bit.ly/b2lwebsite. It’s all about Business Impact.

Many congratulations to all of those who were promoted today. Looking forward to promoting more of our talented B2Lers in the coming months

Another birthday in the B2L office today. Happy Birthday @Vikiibell. We hope you enjoy the birthday cake! pic.twitter.com/MftlQSNgBu

Thank you for coming in today @perceptivecomms we really enjoyed your talk. Hope to see you again soon

Enjoying some birthday celebrations in the office with chocolate cake for our Director of Marketing @sassle78 pic.twitter.com/PMZmXxABu9

One person was quite dry at the end...but not for long! #ALSIceBucketChallenge bit.ly/VHWfkA and from behind bit.ly/1rqcly4

Want to see how @csjthinktank and @IPPR set the agenda for family policy? Check out our Storify: bit.ly/1oXRvEn

Big thank you to the @Telegraph's @stephenkb for sharing his insights on political journalism at our weekly Thursday Lunch initiative today

It's the return of (cl) @RentokilUK's pop-up #Pestaurant today! And it's bigger, better & buggier than ever before! pic.twitter.com/UYnWnWMVGk

Influential think tank, @Policy_Exchange, has launched a controversial report on non-medical treatments in the #NHS dailym.ai/1uWp9Nd

Enjoying some sweet treats in the office today as part of our charity bake sale for @actnforchildren's #ByteNight pic.twitter.com/3ohQWvT3JO

We've made a Storify to show how @iealondon has been setting the agenda on housing policy this week bit.ly/1rdheub

Our consumer team had a busy morning helping (cl) @match_UK's #matchcafe in Soho Square pic.twitter.com/8ZviVNZBbx

Labour focus has switched to self-employment, as @IPPR finds that UK self-employment figures highest in Europe bit.ly/VhBxHS

Opinion from (cl) @RadiumOneUK on @Guardian po.st/vJAf6x ‘Programmatic get advertisers into the heads of their target audience’

Who really sets the political, cultural and business agenda? Here's our quick guide to UK think tanks agendasetting.co.uk

Is the marketing director dead? Insights from (cl) @merlinthementor on the future of the role: theguardian.com/media-network/…

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Brands2Life Tech Trends Event

18/01/2013

Chaired by Brands2Life’s MD Business and Technology, Dan Chappell, the panellists included Rory Cellan-Jones, the technology Correspondent for the BBC, Jonathan Margolis, from the Financial Times’ How to Spend It, Murad Ahmed, technology writer for The Times, and Bede McCarthy from the Financial Times. The discussions were wide ranging, from the battle for smart phone domination to digital graveyards and cyber-attacks to Big Data.  It was predicted that 2013 would see consistency as well as change; despite the hype around tablets it is clear that everyone still uses qwerty keyboards to write, even Siri isn’t quite good enough to replace this 19th century invention , and the unstoppable rise of the app is unlikely to stop as personal assistance apps hit the UK soon. Agreement was reached among the panellists on mobile payments; the general consensus being that there remains little demand for this banking infrastructure in Western markets. However, as the year progresses we will notice subtle shifts occurring: open source development will become less popular whilst Chinese companies become more and more dominant in Western markets.

The event proved a fascinating insight into what the future holds in a constantly evolving sector, with a lively debate from all involved.