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Our brand-new visual identity and website launches this morning – It’s all about Business Impact.

Our brand-new visual identity and website goes live this morning – It’s all about Business Impact.

Many congratulations to all of those who were promoted today. Looking forward to promoting more of our talented B2Lers in the coming months

Another birthday in the B2L office today. Happy Birthday @Vikiibell. We hope you enjoy the birthday cake!

Thank you for coming in today @perceptivecomms we really enjoyed your talk. Hope to see you again soon

Enjoying some birthday celebrations in the office with chocolate cake for our Director of Marketing @sassle78

One person was quite dry at the end...but not for long! #ALSIceBucketChallenge and from behind

Want to see how @csjthinktank and @IPPR set the agenda for family policy? Check out our Storify:

Big thank you to the @Telegraph's @stephenkb for sharing his insights on political journalism at our weekly Thursday Lunch initiative today

It's the return of (cl) @RentokilUK's pop-up #Pestaurant today! And it's bigger, better & buggier than ever before!

Influential think tank, @Policy_Exchange, has launched a controversial report on non-medical treatments in the #NHS

Enjoying some sweet treats in the office today as part of our charity bake sale for @actnforchildren's #ByteNight

We've made a Storify to show how @iealondon has been setting the agenda on housing policy this week

Our consumer team had a busy morning helping (cl) @match_UK's #matchcafe in Soho Square

Labour focus has switched to self-employment, as @IPPR finds that UK self-employment figures highest in Europe

Opinion from (cl) @RadiumOneUK on @Guardian ‘Programmatic get advertisers into the heads of their target audience’

Who really sets the political, cultural and business agenda? Here's our quick guide to UK think tanks

Is the marketing director dead? Insights from (cl) @merlinthementor on the future of the role:…

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Brands2Life Tech Trends Event


Chaired by Brands2Life’s MD Business and Technology, Dan Chappell, the panellists included Rory Cellan-Jones, the technology Correspondent for the BBC, Jonathan Margolis, from the Financial Times’ How to Spend It, Murad Ahmed, technology writer for The Times, and Bede McCarthy from the Financial Times. The discussions were wide ranging, from the battle for smart phone domination to digital graveyards and cyber-attacks to Big Data.  It was predicted that 2013 would see consistency as well as change; despite the hype around tablets it is clear that everyone still uses qwerty keyboards to write, even Siri isn’t quite good enough to replace this 19th century invention , and the unstoppable rise of the app is unlikely to stop as personal assistance apps hit the UK soon. Agreement was reached among the panellists on mobile payments; the general consensus being that there remains little demand for this banking infrastructure in Western markets. However, as the year progresses we will notice subtle shifts occurring: open source development will become less popular whilst Chinese companies become more and more dominant in Western markets.

The event proved a fascinating insight into what the future holds in a constantly evolving sector, with a lively debate from all involved.